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New Year, New Goals: Your Guide to a Successful Fundraising Auction

  • Writer: Kristi Kaker-Stewart
    Kristi Kaker-Stewart
  • Jan 20
  • 2 min read

Updated: Feb 7

The start of a new year is the perfect time to launch fresh fundraising initiatives. Auctions remain one of the most effective ways to engage donors, raise funds, and build lasting connections with supporters. Whether you’re hosting a live, silent, or virtual auction, thoughtful planning is key to success. Here’s your step-by-step guide to planning an unforgettable auction in 2025.



At the high-energy Shea BBQ,  they are uniting community and generosity to fuel their life-changing mission.
At the high-energy Shea BBQ,  they are uniting community and generosity to fuel their life-changing mission.

  • SET CLEAR GOALS Define your fundraising target and what the proceeds will support. Clear goals inspire donors and guide your planning process.

  • ASSEMBLE YOUR DREAM TEAM Recruit dedicated volunteers, staff, and vendors. Assign specific roles such as item procurement, event marketing, and donor relations.

  • CHOOSE THE RIGHT AUCTION TYPE Decide if a live, silent, or hybrid auction aligns best with your audience and budget. Each format has its own advantages.

  • PROCURE HIGH-VALUE ITEMS Focus on securing items that excite your audience. Think experiences, unique memorabilia, or services from local businesses.

  • LEVERAGE TECHNOLOGY Use auction software to streamline bidding, payments, and donor management. Tools like [insert tool example] simplify the process for everyone.

  • PROMOTE EARLY AND OFTEN Build anticipation through email campaigns, social media posts, and partner networks. Highlight standout auction items to draw interest.

  • FOCUS ON DONOR EXPERIENCE Make attendees feel valued with thoughtful touches like thank-you gifts, personalized messaging, or special recognition during the event.


A joyful moment at the Soka Gala as guests bid with heart, turning generosity into impact.
A joyful moment at the Soka Gala as guests bid with heart, turning generosity into impact.

Planning a successful fundraising auction takes effort, but the rewards are worth it. By starting the year strong and following these tips, you’ll be well on your way to meeting your goals and creating an event that donors will remember. Ready to get started? Auction Event Solutions is here to help!


Contact us today to learn how we can support your next auction event.

 
 
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